Journalist-led editorial strategy designed to help musicians define their strongest narratives, identify the editorial opportunities most aligned with their work, and move forward with a clear roadmap.
Editorial Strategy Session
It's knowing which story belongs in which publication.
The publication is simply the bridge to the audience already interested in what you're creating.
Build credibility by starting with the audiences most likely to understand your work, then use those opportunities to create momentum over time.
Your strategy isn't about getting press.
What you’ll leave with:
A clearer understanding of how to communicate your story and a strategy for where it belongs.
Journalists don't just cover music. They tell stories about the people, moments, and ideas behind it. Your music may be the reason someone wants to start a conversation. But the story behind your music is what makes that conversation memorable.
During our session, I'll interview you the way I would a source for a feature: asking thoughtful questions, identifying the moments that stand out, and uncovering the narratives that could resonate with an audience.
Following our session, you'll receive a personalized brief built around your story and your goals that you can use to better approach the right opportunities.
Your brief includes:
Your strongest narrative and story angles
A journalist's perspective on the themes, experiences, and ideas that make your music worth talking about.
A curated editorial roadmap
Publications, podcasts, newsletters, creators, and other editorial opportunities aligned with your story and career stage.
Interview preparation guide
Potential questions and talking points to help you communicate your story clearly.
Session recording
A full recording of our conversation for future reference.
Editorial outreach tracker
A tool to organize your outreach, track opportunities, and manage relationships over time.
Every session is personalized.
Every session is customized around your music, career stage, and goals, whether you need help finding your story, refining your message, or deciding where to share it.
Editorial Strategy Session
$500
Includes:
✓ 60-minute journalist-led strategy session
✓ Custom editorial roadmap
✓ Interview preparation guide
✓ Editorial outreach tracker
✓ Session recording
Ready to build your editorial strategy?
Every great release starts with a story people want to tell.
The Editorial Strategy Framework
A journalist-led process for turning your music into a story the right audiences can connect with.
Interview
I interview you the way I would approach a source for a story, asking informed questions about your music, creative process, experiences, and goals to uncover the details that make your project unique.
Who are you as an artist?
Develop
What is your strongest narrative?
Using my experience as an entertainment journalist, I identify the themes, perspectives, and story angles that make your project worth paying attention to.
Map
Where does your story belong?
I research the publications, podcasts, newsletters, creators, and editorial opportunities that align with your narrative, audience, and current stage as an artist.
Prepare
How will you tell your story?
I create a personalized brief with your strongest talking points, memorable quotes, questions to anticipate, and guidance for communicating your story clearly.
Launch
How will you move forward?
With a clear narrative, targeted opportunities, and a personalized roadmap, you'll know what steps to take next, whether you're pitching independently or working with a publicist.
Not sure if an Editorial Strategy Session is right for you?
Frequently Asked Questions
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An Editorial Strategy Session is a one-on-one consultation that helps you identify the stories journalists are most likely to care about and develop a plan for how to talk about your work.
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No. I don't pitch journalists, secure media coverage or book interviews.
Instead, I help you develop the editorial strategy behind your promotion so you know what stories to tell, where they're most likely to resonate and how to communicate them clearly.
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Publicists specialize in getting your work in front of the media. Journalists specialize in deciding what's actually worth covering.
As an entertainment journalist, I spend my career identifying the stories behind creative work — the details, themes, and perspectives that make someone pay attention. This session gives you access to that editorial perspective before you begin pitching your project.
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Not exactly.
Traditional media training focuses on delivery, interview technique and staying on message. My focus comes earlier in the process: helping you discover what your message actually is, and pairing it with the strongest editorial opportunities.
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No. These sessions are completely separate from my work as a journalist and don't create any pathway to editorial coverage.
I don't guarantee interviews or placements, and participating in a session won't influence my editorial decisions.
What I do provide is a stronger editorial strategy — one you can use whether you're working with a publicist, pitching independently, or simply preparing for future opportunities.
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If you're unsure whether now is the right time, start with the free Press Readiness Assessment.
It evaluates the key areas journalists typically look for, from your story and messaging to your promotional materials, and helps determine whether an Editorial Strategy Session is the next best step.