My background is in entertainment journalism. For years, I've interviewed artists about their work, their creative process and the ideas behind their releases. That experience trained me to recognize not just what makes a story interesting, but why an editor or journalist would choose to cover it.
Today, I help artists and musicians develop an editorial strategy around their work by identifying the angles most likely to resonate with journalists, refining the language that communicates them clearly and building a roadmap for where those stories belong.
Thoughtful media coverage does more than generate attention. It builds credibility, introduces your work to new audiences and creates the kind of third-party validation that can influence fans, industry professionals, and future opportunities.
Whether you're preparing for your first release or your next, my goal is to help you approach promotion with the same editorial perspective a journalist brings to every story.
What I Do
Meet Aidan
Aidan McClain is an entertainment journalist whose work explores the artists, ideas and, creative processes behind music, film, and culture.
Through years of reporting, he has developed a deep understanding of what makes a story resonate with not only readers, but with the editors, journalists, and publications deciding what deserves coverage. That editorial perspective now informs his work helping artists develop stronger media strategies around their releases.
He is the founder and editor of Hollywood Rebound, an independent entertainment publication covering emerging voices in entertainment.
Aidan has interviewed artists across emerging and established stages of their careers, including Rose Gray, David Archuleta, Sasha Allen, and Sorana.
He holds journalism degrees from the University of Wisconsin–Madison and Georgetown University.
Aidan McClain
Artists Interviewed
David Archuleta
Rose Gray
Whitney Whitney
Meg Smith
Chrissy Chlapecka
Valencia Grace