I help artists tell their story.
Editorial strategy from a working entertainment journalist, not a publicist: uncover your most compelling angles and develop the language to tell your story with clarity.
If a national outlet called you tomorrow, would you be ready to explain your work?
Most artists spend months preparing their music and no time preparing their story.
Earning the opportunity you have your eye on — a media placement, your name on a festival lineup, a podcast appearance — starts by knowing what makes you different as an artist and knowing how to articulate it.
Having something to promote is only the starting point.
What matters is understanding what's interesting, distinctive, or worth talking about in your work and being able to communicate it clearly when someone asks..
That's what separates artists who are ready when the door opens from artists who are still figuring out their story after it already has.
Know Your Story Before Someone Asks
Know Your Story
Identify the stories, themes, and details that make your work worth talking about.
Understand the Editorial Lens
Learn how a journalist might interpret your artist narrative and what they’re likely to find compelling.
Tell a Cohesive Story
Carry that narrative across your bio, EPK, socials, press materials, and interviews so people can understand what makes your work distinctive.
Your Story Is Already There. Let's Learn How to Tell It.
This is what I work through with artists directly in a 1:1 session from my perspective as a working entertainment journalist.
We identify the story angles that are already in your work, examine how journalists might interpret them, and develop the language you need to communicate them clearly across interviews, press materials, your bio, EPK, and beyond.
The goal is to make sure you understand your own story well enough to tell it naturally when the opportunity comes.
After our session, you'll be able to:
Identify the stories, themes, and details that make your work worth talking about
Articulate your creative process with greater clarity
Develop language you can use across interviews, bios, EPKs, press releases, and social media
Understand how journalists evaluate stories and decide what is worth covering