Your music has a story.
I help you find where it belongs.
Journalist-led editorial strategy to define your strongest narrative and identify the editorial opportunities best aligned with it.
The question is whether they understand why it matters.
Today, artists are expected to do more than create. They’re expected to constantly post, build an audience, and turn every moment into content.
And it works. Social media has changed how artists are discovered. A single video can reach millions of people overnight.
But attention is not the same as credibility.
You can go viral today and still be in the same place in your career tomorrow.
You’re already telling people your music exists.
Social platforms are designed to move quickly. A trend lasts days. A viral moment can disappear overnight.
The media works differently. Journalists, editors, producers, and creators are looking for stories their audiences will genuinely care about.
That doesn’t always mean a major publication.
Today’s media landscape includes:
independent magazines
music blogs
podcasts
newsletters
culture writers
local and regional publications
Every outlet has a different audience, voice, and editorial mission. Knowing the difference is where your strategy starts.
Social media captures attention.
Media placements create context and credibility.
The goal isn't hoping the biggest outlet notices you. It's understanding which outlets are the best fit for the story you're telling.
Most artists know their work better than anyone. My job is to help you translate that into stories that make sense outside your own audience. Then, we identify the publications, podcasts, newsletters, and creators that are the best fit for those stories.
Stop guessing where your story belongs.
The Editorial Strategy Framework
A journalist-led process for turning your music into a story the right audiences can connect with.
Interview
Who are you as an artist?
I interview you the way I would approach a source for a story, asking informed questions about your music, creative process, experiences, and goals to uncover the details that make your project unique.
Develop
What is your strongest narrative?
Using my experience as an entertainment journalist, I identify the themes, perspectives, and story angles that make your project worth paying attention to.
Map
Where does your story belong?
I research the publications, podcasts, newsletters, creators, and editorial opportunities that align with your narrative, audience, and current stage as an artist.
Prepare
How will you tell your story?
I create a personalized brief with your strongest talking points, memorable quotes, questions to anticipate, and guidance for communicating your story with confidence.
Launch
How will you move forward?
With a clear narrative, targeted opportunities, and a personalized roadmap, you'll know what steps to take next, whether you're pitching independently or working with a publicist.
Every session is tailored to you and your work. You'll walk away with…
Your strongest editorial angles
A customized list of media opportunities
A clearer understanding of how journalists evaluate stories
Guidance on how to position your story before reaching out